Colorblends is a wholesale bulb company that operates out of Connecticut with it's roots in the Netherlands. Colorblends came to Shea Powell Design with an existing brand, image, and long standing print catalog. Work centers around maintaining their overall image while slowly introducing uniformity to the brand. At the outset they had 4 logos that they were using interchangeably, we worked this down to one logo and began to unify the image. Change happens slowly with a brand from 1912, gradually bringing more uniformity and modern styling to a varied look. Shea Powell Design continues to work jointly to create the Colorblends 150+ page catalog.